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Meet Your New Team

Beyond Int Ltd. is based in the UK, China, Hong Kong and Singapore. Every member of our team has been selected for their ambition, flexibility and respect for different cultures. We’re ready to welcome you on board and take your brand to exciting locations and new heights.

Meet Our Team

James Wu

James Wu

CEO

Born in China in a small town near Macau, James moved to the UK in 2005 as an overseas student. He fell in love first with the UK and then his wife. The rest, as they say, is history.

James is likely to say:

“I want to make it easy for people to buy foreign goods.”

“I love my clients as much as my family and I treat them just as well.”

“It’s really rewarding to know consumers are satisfied with products that meet their needs.”

“My customers’ businesses feel like they’re partly my baby. I love seeing that baby grow up to become a champion!”

Helen Geng

Helen Geng

Chief Operations Officer

Helen was the first employee to work with James. Her first-hand knowledge of Chinese culture smooths the way for business growth by developing new routes to market and ensuring consumer satisfaction.

Helen’s most likely to say:

“Chinese goods are hugely popular with UK clients when people know they’re from a company with a good reputation.”

Simon Xu

Simon Xu

Chief China Territory Officer

With over 20 years in business, Simon really knows his stuff. A lover of western products, he’s also deeply knowledgeable about Chinese business culture.

He decided to join Beyond Int. because he was inspired by James’ dream to connect east with west through great products and service.

James loves:

“Satisfied consumers, increased client sales and improved brand awareness.”

Christine Liu

Christine Liu

Chief Hong Kong Territory Officer

Born to do business, Christine loves selecting the right products and increasing client sales. She develops long-term relationships throughout the supply chain by treating everyone like an old family friend.

Christine is happiest when:

“Our clients tell me we’ve boosted their sales.”

David Wu

David Wu

Chief Singapore Territory Officer

Having lived in the UK for over a decade, David is now based in Singapore where he's perfectly positioned to head up the Singapore region proudly promoting western brands and products. By putting his clients’ needs first, David builds strong relationships and continuously drives service improvements.

David loves to hear clients say:

“With your help, we’re doing better and better.”

Our team

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Amanda Lee

Senior project

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Adam Cheise

Head of Platform

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